Platform fee
Also said as Store cut, Revenue share, Rev share, 30%
The share of each sale the store keeps. Steam's standard cut is 30%, falling to 25% and then 20% on revenue above set amounts.
You budget from what is left, not from the sticker price, and this is the biggest cost most people forget. At November 2026: Steam takes 30% up to $10 million of a game's revenue, 25% to $50 million and 20% above that, with tiers dating from late 2018. Epic takes nothing on a product's first $1 million a year, then 12%. Apple's rates now differ by region, cut in 2026 to 25% in China and 26% in the EU from a standard 30%, so check the page for where you sell.
Say it
“At a $20 price, plan on $14 a copy before tax, refunds and regional pricing. Run the numbers again at a 30% average discount, since many copies will not sell at full price.”
Where you’ve seen it
Steam also charges a $100 fee per game through Steam Direct, which you earn back once it has made $1,000 in adjusted gross revenue.
Not to be confused with royalty
A store fee pays for distribution and comes out of each sale. An engine or publisher royalty is a separate cost on top of that.